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For Agencies

One solution for all
media worksteps.

MERCURY MEDIA FOR AGENCIES

Agencies are facing new challenges due to ongoing fragmentation
and increasing complexity in the media industry.

“With the increasing diversity and complexity of the digital world, you need professional automation to help you run digital campaigns efficiently and effectively. Mercury Media gives you a clear overview of all measures and interfaces to all systems, making it an indispensable tool for a data-driven future.”

Sven Wöltjen
Sven WöltjenDirector Sales - Mercury Media Technology GmbH

Reduce effort – lower costs

Running numerous campaigns with a large number of planning items means ongoing high workloads for agencies. Repetitive tasks involving extensive manual effort can be considerably minimized with Mercury Media.

For example:
  • Campaign templates let you plan using current planning items or entire campaigns.
  • Ad server data is directly fed into the system via APIs, making manual assignment unnecessary.
  • Fees are managed centrally and automatically assigned to planning items.

With these and many other features, Mercury Media reduces your workload by up to 40%. This gives your team more time to focus on what customers want: consulting and strategy.

Avoid mistakes – improve quality

Because campaigns are detailed in nature and involve a great deal of manual effort, mistakes can happen.

Mercury Media gives you more control over your campaigns.
  • The system does key calculations for you. This eliminates potential calculation errors from incorrect formulas.
  • Key figures for proposal entry are displayed during data input to prevent manual transmission errors.
  • In many cases APIs handle data transfer between Mercury Media and other systems. This ensures data consistency between systems.

These and many other of Mercury Media’s quality-enhancing features help you reduce campaign management errors and associated costs by up to 60%.

© 2016 Mercury Media Technology GmbH
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