At TwentyFive, I’m responsible for the entire process involved in running digital campaigns. This includes helping the teams involved with any questions or issues they might have. On the one hand, I pursue holistic strategies, and on the other, I help design custom solutions that meet special requirements. In a nutshell, I connect the dots that help us implement scalable measures.
You have to have in-depth knowledge of tools, processes and interfaces and be flexible. In a market that is currently characterized by disruptive transformation, solutions always have to be one step ahead. That applies to minor everyday decisions as well as to future market developments that we have to anticipate. Personally speaking, however, I consider being a team player and having people skills to be just as important. Media is only effective when everyone works together. That’s where a tool like Mercury is extremely helpful.
Tracking revisions was a big problem. When you work with central files, like a media plan, a number of team members have access to them and can make changes. In a worst-case scenario, that means we end up with two or three different files and no way of knowing which is the right one. We also encountered problems when it came to processing, preparing and analyzing data in order to give our customers recommendations.
Being able to view all of our processes simply and systematically in the system was very important to us. We also needed the MMP to be compatible with our other systems like ad servers, accounting systems and other technical providers via APIs. We also needed access to comprehensive reporting capabilities and real-time data depiction, not only for clients but also for our entire team.
TwentyFive opted for Mercury Media Technology because the future-oriented media management platform meets all of our requirements. Your team of experts really understood what we wanted. You can really tell that the platform was developed by media planners for media planners. You’ve thought of everything.
Implementing software requires an eye for detail as well as resources and always provides material for discussion. However, my team and I were confident that the initial investment would pay off very quickly. And we found out we were right as soon as we started using the Mercury platform. The wealth of experience that everyone at Mercury Media Technology brings to the table combined with their extensive support during the implementation phase helped us master even the most complex challenges. Everyone was satisfied with the results. Even when we needed to solve problems quickly, you were able to find effective solutions fast.
Mercury has been an extremely valuable resource for us when it came to optimizing our internal controlling procedures. Because the MMP lets us view and manage all relevant processes, we are able to systematically monitor the entire process chain, which creates efficiency across all workflows. The way processes are depicted is well thought out and makes it possible to finalize any number of steps with one simple overview. You can aggregate any data on one screen, allowing you to focus on specific aspects of the workflow at a time.
We managed to cut back about 70% of our manual tasks. Mercury is perfect for helping us realize our scaling targets. We work with a number of standardized methods. Mercury’s MMP is the ideal platform for that approach. And I’m certain we’ll be able to increase our efficiency even more as new developments are added to the platform. The MMP has helped us cut the time spent on handling activities in half. Mercury has proven extremely valuable, especially when it comes to orchestrating interfaces. Thanks to seamless integration with our tech stack, we no longer need to spend so much time transmitting data between systems.
We’ve seen considerable improvement in this area. Compared to our previous system, 9 out of 10 of the errors we used to see don’t even occur when using Mercury.
Yes, it has. Our clients appreciate the features and flexibility that Mercury provides. The ease with which we can now export data to draw up analyses is definitely a game changer.
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