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Worldwide leading media agencies and advertisers use our media management platform Mercury to buy, manage, and optimize effective omni-channel media campaigns worth hundreds of millions of euros.
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Markus Fennes
Markus Fennes
Director Planning and Implementation, Dentsu Austria
Client Insights

How leading media agencies use Mercury to increase efficiency 


Interviews

Why forward thinking media experts use Mercury

The collaboration between Mercury Media Technology and the Austrian agency Dentsu officially began in April 2018 with the long-term goal of mastering the increasingly complex challenges in online marketing and fully digitalizing the agency’s media planning. Mercury provides Dentsu Austria with a browser-based Media Management Platform that facilitates campaign management. The platform allows users to retrieve campaign data in real time by integrating that data into a consolidated data source with comprehensive interface connections.
Markus Fennes, Director at Amplifi (part of Dentsu) is responsible for digital transformation at the Austrian agency. The media expert is aware that the media landscape is always changing and becoming increasingly dynamic, digital and fragmented. 



Markus Fennes
Director Planning and Implementation
Dentsu Austria
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As one of the largest owner-run media agencies in Germany, pilot has always ranked among the country’s industry leaders. Over 400 media experts work at the company’s six locations to create and implement effective communication concepts. pilot is aware that the media landscape is always changing and becoming increasingly dynamic, digital and fragmented. With “moving into the future today” as their core principle, pilot implements campaigns that give its clients a significant advantage in today’s ever changing market.

“Implementation was very smooth and fast. Our staff were able to use the platform within just two weeks. Thanks to internal training courses, good customer support and a knowledge base integrated into the tool, it was very easy to onboard new staff.”                                 

Martin Mittelstädt
Director Media Operations Consulting
pilot 
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The media experts at TwentyFive are aware that the industry is in dire need of transformation and that the right technology can help make that transformation happen. Implementing software requires an eye for detail as well as resources and always provides material for discussion. However, TwentyFive was confident that the initial investment would pay off very quickly.

“And we found out we were right as soon as we started using the Mercury platform. The wealth of experience that everyone at Mercury Media Technology brings to the table combined with their extensive support during the implementation phase helped us master even the most complex challenges. Everyone was satisfied with the results. Even when we needed to solve problems quickly, the team at Mercury was able to find effective solutions fast.

Denis Scollie
Group Head Media Operations
TwentyFive
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