The Google Analytics Advertising feature uses remarketing and demographics and interests reporting. The purpose of these procedures is using the user behaviour information to align advertising measures more closely to the interests of the respective user. Based on your surfing behaviour, Mercury Media Technology’s website can display personalised advertising on other websites as part of remarketing. The advertising media may contain products that you previously viewed on the Mercury Media Technology’s website. If you’ve consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalise your ads, Google will use that information for cross-device remarketing. You may object to the collection of your data through Google Analytics at any time. The following options are available:
You may also prevent Google LLC from collecting and processing this information by downloading and installing the browser add-on available from the following link: https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, or within browsers on mobile devices, click on the following link: Deactivate Google Analytics
An opt-out cookie will be stored on the Mercury Media Technology user device for Mercury Media Technology web pages with effect for the currently used browser. If the cookies are deleted in this browser, this link must be clicked again.