Media investments involve tremendous pressure in terms of cost and profitability. The only way to steer these investments is with transparent media data that is only accessible in its full extent to your media agency. That makes it harder to treat collaborations like a partnership.
Switching agencies can often cost 10% - 15% of the media investment budget as media data can get lost and introducing new processes and tools can take a considerable toll on efficiency.
A lack of data sovereignty can also make it harder to handle your media activities in-house. Our extensive data services and Mercury Media software give you back control.