As a media agency, you are no stranger to high cost pressure. While intensive consulting services mean growing costs, media budgets are getting tighter all the time.
If you add outdated IT infrastructure and processes, the extensive list of ever-growing manual tasks can lead to quality issues and expensive sources of error.
The problem is magnified by the fact that media planning is quickly becoming more complex due to countless data sources, which also means less of the transparency that is so important to clients.